Controversy Concerning U.S. Gold Buyers
In April of 2010, an unhappy customer posted a complaint on an Internet board accusing the company, U.S. Gold Buyers, of switching a diamond from a ring that she had sent to them for cash. After receiving the ring and appraising it, U.S. Gold Buyers made the woman an offer that was lower than she had been quoted over the phone.
Why did this happen? This discrepancy could be due to a number of reasons including an incorrect description of the ring by the customer. She believed the ring had a certain value while the company had differed. Once the ring had arrived onsite, the offer was modified by U.S. Gold Buyers and communicated to the customer.
The customer complained and threatened to go to the police. She was going to file a report against US Gold Buyers.
What’s interesting about this situation is not whether there was any wrongdoing on the part of US Gold Buyers or the allegations by the unhappy customer but the response made by the company’s vice president on the public Internet board.
The VP wrote that the customer had tried to use a smear campaign against the company. She allegedly blackmailed them into paying more for her ring. He explained that she threatened to write bad reviews and complaints online if she didn’t get the price she wanted for her ring. However, the message the Vice President posted “outing” her scam wasn’t posted for 18 months; it showed up September 2011.
Why did it take so long for the company to respond?
This is when it gets interesting and the question should be asked: if the customer had threatened to take extortive action, why was there such a long delay in defending the company? After conducting a search for complaints against U.S.Buyers, it should have alerted the Vice President of the claims much earlier.
The question remains unanswered about the delay. It could have been a common case of “he said/she said” or if a wrongdoing did took place by either or both sides of the involved parties. Regardless, the fact remains that they are engaged in a battle of wits in a public forum.
This is troubling from such a professionally-oriented business and it could be detrimental. In the future, it is important for the company to keep good records of their offers both before and after reviewing jewelry and to keep in mind how most information can go public quickly.
US Gold Buyers Post False Reviews About Their Company
US Gold Buyers is just like the typical cash for gold companies that you have seen around your neighborhood and online. The company has been in business since 2008. Ever since the business opened its gold buying doors to the public, they have continued to boast about how outstanding their services are. One of the initial things that the company boasts is that they have incredible customer service.
Several reports about the customer service of US Gold Buyers prove this assertion to be false. US Gold Buyers also believes that since they operate out of brick and mortar stores throughout New York, that this gives their company an increased amount of credibility.
US Gold Buyers offers a speedy same day pickup option for people that are interested in selling their gold items, as quickly as they possibly can. There have not been many complaints about the pickup option of the company, so it’s fair to say that they do stand behind their speedy service guarantee.
What Makes US Gold Buyers A Rip Off Company?
According to some gold sellers, US Gold Buyers marketing practices are extremely unattractive. The aggressive marketing strategies of the company leave some people believing that US Gold Buyers is more interested in receiving your gold, than they are in paying you fair market value prices for your items. Even though you will not find many reviews denouncing the company, there are quite a few people who have been disappointed by the business.
In fact, a bunch of the positive reviews that are posted about US Gold Buyers are located on their company website. The reviews have been posted by people within the organization. Therefore, it is safe to say that there are probably some reviews that ended up missing during the posting process. Instead of posting real life testimonials that were given by people that they serviced, US Gold Buyers makes up reviews about their company, and attempts to pass them off as real life testimonials.
Gold selling is becoming a flourishing business all around the world. If you have gold that you want to sell, you want to ensure that you are selling your items to a reputable company that is going to offer you a fair amount for the items that you possess. US Gold Buyers appears to be interested in one thing, your gold, and how cheap they can get it.